Google Ads
B2B Intent Targeting & High-Converting Google Search Campaigns — Case Study
Restructured Google Search campaigns to isolate high-intent business buyers, cutting $38,000/month in wasted spend while increasing sales-accepted pipeline by 62%.
$38,000 / mo Ad Waste Slashed Budget saved by eliminating low-intent and student searches
+62% Qualified Pipeline Increase in sales-accepted enterprise leads within 90 days
94% Revenue Alignment CRM closed deals directly mapped to campaign revenue models
Client Partner Synthetix Cloud
Discipline Google Ads
Deployment Year 2024
Focus Area Google Ads, HubSpot CRM
The Challenge
Synthetix Cloud offered premium cloud hosting for growing tech businesses. However, default search settings caused campaigns to spend heavily on searches like ‘free cloud trial’ or ‘student hosting tutorial,’ draining the ad budget on users who had zero budget or buying authority.
Strategic Solution
Yeelo Tech transformed the search strategy into a disciplined pipeline generator:
- Commercial Intent Isolation: Focused campaigns exclusively on high-value terms used by real buyers ready to migrate their hosting.
- Aggressive Waste Elimination: Filtered out hundreds of non-buyer search terms, instantly reallocating budget toward qualified prospects.
- Sales Pipeline Feedback Loop: Linked CRM sales stages directly with campaign bidding, training Google to prioritize high-value deals over cheap clicks.
Business Results
Within 90 days, monthly ad waste fell by $38,000, while qualified sales pipeline grew by 62%. The company achieved its highest return on ad spend in company history.
Key Production Deliverables Included:
- ✓ Complete account restructure focused on high-intent commercial buyers
- ✓ Comprehensive negative keyword list to eliminate non-commercial clicks
- ✓ CRM closed-won deal integration to train bidding on actual revenue
- ✓ Executive dashboard tracking real sales pipeline and return on ad spend