Paid Social Customer Acquisition & Creative Velocity for DTC Brands — Case Study
Designed a weekly creative testing sprint and reliable sales attribution system that lowered customer acquisition costs by 32% while scaling monthly ad spend profitably.
The Challenge
As ad costs fluctuated and older campaigns lost effectiveness, Vanguard struggled to acquire new customers at acceptable profit margins. Relying on the same static ads led to rapid creative fatigue, while lost purchase data left campaign managers guessing which channels were actually driving sales.
Strategic Solution
Yeelo Tech launched an integrated creative and revenue tracking system:
- Weekly Creative Testing: We scripted, produced, and deployed 6 new video concepts and visual angles weekly—systematically identifying high-converting winners.
- Accurate Purchase Attribution: We connected store orders directly with advertising platforms, ensuring ad algorithms targeted high-value buyers based on verified purchases.
- Frictionless Landing Pages: We tailored mobile landing page journeys to match specific ad angles, eliminating drop-off between social clicks and checkout.
Business Results
Vanguard reduced customer acquisition costs by 32% while increasing new-customer revenue by 185%. Creative testing consistently delivered fresh winning ads, allowing the brand to scale spend confidently without diminishing returns.
Key Production Deliverables Included:
- ✓ Weekly high-converting video and static ad creative production
- ✓ Direct purchase tracking that accurately captures real customer orders
- ✓ High-growth campaign structure optimized for predictable customer acquisition
- ✓ Clear weekly revenue attribution and margin-adjusted reporting